Brief: Create an Esports Team brand, that feels strong, dominant and competitive.
Official Team's Socials
The client needed a distinctive and powerful brand identity to capture his vision. He wanted Colossal Gaming to be a competitive team but also a training arena to launch new talent into the Esports scene.
As an old saying goes: "Rome was not built in a day". Because of the Italian roots, ambition and the way he explained his vision, I based my concept for this identity around the Roman Empire.
The outcome is a strong branding, that quickly established them as a respected team.
LOGO
The Logo is inspired by gladiator helmets and pillars used in roman constructions, perfectly encapsulating the team’s strength, solid structure and sense of community.
Red and Gold acting as primary colours, hints to the roman legions costumes. Followed by darker tones to bring contrast. Each colour has been picked to work both on print & digital.
WORDMARK
I created a Custom made wordmark to complement the logomark, as well as variations to use across different channels, the tall structure follows the concept of roman pillars.
