Brief: Bring to life a traditional English pub, merging Valorant Master's identity with Victorian elements
Valorant Masters is a tournament taking place every year in different locations. For 2026, London was the host and during the finals, The Phoenix Arms Pub was opened to the public in Hackney Bridge. The pub celebrates Valorant's Esports history and the community, with walls decorated with previous champions and Fan Art; displayed in a warm and welcoming pub space built thoughtfully from bespoke beer pump clips, to coasters and pub mirrors, I've had the pleasure to work on some of the details installed inside the pub.
BEER PUMP CLIPS
There were 3 rounds of major revisions, regarding the beer pump clips designs. The use of the Agents didn't feel appropriate compared to traditional designs. I've explored more typographic options. Although more in line with what the client was looking for the second sets of designs felt too generic and didn't hint to the characters they are meant to represent. The 3rd set hints to each agent. Jett and her iconic Kunai, Phoenix and his fireball, Viper and her symbolism with snakes and Clove with her butterflies.
FRAMED COASTERS
I've produced 48 coasters, framed on the wall. Each with a grungy, worn out texture. The final output repeats 4 distinctive shapes, taking some artistic freedom on the colour and font choices, whilst still respecting the team's overall brand guidelines.
PUB MIRROR
The Pub mirror graphic is a perfect blend between the sleek, futuristic, sharp design language of Valorant, mixed with Victorian decorative elements.
