Innocent approached, Ravensbourne University, with a brief to come up with ideas on how to appeal and push the brand towards Gen Z. Me and my partner Luis, worked together to create a pitch, where we presented 6 ideas at Innocent HQ, one of which was a series of healthy sauces.

Sauces get regularly consumed during meal, but most are unhealthy, Innocent could create some veg based dips and jump in this space to offer some healthy alternatives, appearing more regularly on shelves and reinforcing their mission of increasing fruit and veg consumptions catered towards a young audience.

After the pitch, the idea marinated in our brains for a few months, after which it became a personal project of ours. Given Innocent's playful nature and the fact that Halloween was right around the corner, we created some flavours profile in theme with Halloween monsters.