Brief: Create an energetic and playful brand for gamers gamers experiencing burnout
My Final Major Project from University. Merging my passion for gaming and branding, whilst trying out new skills like 3D and Illustrations.
For many gaming is a pass time, for others a competition, to some an obsession. Regardless of the type of player you are, gaming started as a way of having fun. As we grow up and take on more responsibilities, there's less time to play, making gaming sessions a special ritual. Unfortunately many players fall into the dreaded sunk cost fallacy. Investing so much time learning a game that they struggle to try out new games.
Kompei is born to be your personal gaming companion to find games that exactly match your tastes. He observes your gaming habits taking notes of what you like and dislike to do while playing. He'll then curate and suggest you games that you'll find enjoyable based on your preferences, hardware and budget. Ensuring every gaming session becomes fulfilling and fun!
TYPOGRAPHY
The wordmark is custom made, based on Kompei's eyes, all letters follow blocky shapes, to avoid making the type look to sharp and harsh, I decided to make the "M" more rounded, making the wordmark appear more friendly.
Clash Display is used for headers as it has a good variety of weights while offering playful shapes thanks to the thin/thick strokes present in the letters.
CHARACTER DESIGN
Inspired by game related items. The face is a reference to a gameboy advanced, the arms are shaped after a keyboard keycap. The neutral silhouette has universal appeal. Overall is meant to appear as friendly, cute and comforting.
