TEAM
Brief: Create promo assets for Rave Late, targeted to Ravensborune students.
Rave Late it a series of evening events held at Ravensborune University. It's a place for people from the creative industry and students to meet, talk and connect. It breaks conventional talks, by allowing students to have more casual and personal conversations face to face with the speakers. And also the inclusion of drinks and snacks!
Our task was to appeal to students and the brief mentioned to challenge the status quo and not imitate corporate identities. Because of the setting, we decided to take the direction more towards late night neon vibes and pub culture.
The challenge was to balance the direction while still communicating that this is Ravensbourne exclusive. The outcome was "breaking" the Ravensbourne logo and turning it as a neon sign to invite people in.
SCREENS
I worked on the motion graphics of the screens displayed across our campuses. A mix of photoshop and after effects were used to achieve these animations. I had to make sure that the main text was legible and that the motion happening in the background was not too busy and distracting.
LOGO
The Rave Late logo is a fragment of the Ravensbourne official logo. The concept is that for one night a part of Ravensbourne switches on and changes from a university to a social gathering. Inspired by night life culture, the neon pink lights up showcasing the speaker's work for that night.
